Inspirational Quotes from Tim Cook

I think the iPhone is the best consumer product ever. That’s what I feel about it. And it’s become so integrated and integral to our lives, you wouldn’t think about leaving home without it.

Tim Cook

You want to be the pebble in the pond that creates the ripple for change.

Tim Cook

If you embrace that the things that you can do are limitless, you can put your ding in the universe. You can change the world.

Tim Cook

I hope people remember me as a good and decent man. And if they do, then that’s success.

Tim Cook

Let your joy be in your journey – not in some distant goal.

Tim Cook

We collectively, to get things done, work together as a team. Because the work really happens horizontally in our company, not vertically. Products are horizontal. It takes hardware plus software plus services to make a killer product.

Tim Cook

Our goal has never been to make the most. It’s always been to make the best.

Tim Cook

Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.

Tim Cook

You know, this iPhone, as a matter of fact, the engine in here is made in America. And not only are the engines in here made in America, but engines are made in America and are exported. The glass on this phone is made in Kentucky. And so we’ve been working for years on doing more and more in the United States.

Tim Cook

At one point in time, you had to choose, ‘Do you want to do consumer or enterprise?’ But the reality today is a bit different: Enterprises are a collection of consumers.

Tim Cook

Augmented reality will take some time to get right, but I do think that it’s profound.

Tim Cook

You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.

Tim Cook

I’m excited about Augmented Reality because unlike Virtual Reality, which closes the world out, AR allows individuals to be present in the world but hopefully allows an improvement on what’s happening presently.

Tim Cook

When we launch a product, we’re already working on the next one. And possibly even the next, next one.

Tim Cook

It’s hard to edit. It’s hard to stay focused. And yet, we know we’ll only do our best work if we stay focused. And so, you know, the hardest decisions we made are all the things not to work on, frankly.

Tim Cook

Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it’s just a job, and life is too short for that.

Tim Cook

People should have values, so by extension, a company should. And one of the things you do is give back. So how do you give back? We give back through our work in the environment, in running the company on renewable energy. We give back in job creation.

Tim Cook

I think each person, if you’re a CEO, the most important thing is to have – to me, is to pick people around you that aren’t like you, that complement you. Because you want to build a puzzle; you don’t want to stack Chiclets up and have everyone be the same. And so I believe in diversity with a capital D.

Tim Cook

This is Steve’s company. This is still Steve’s company. It was born that way; it’s still that way. And so his spirit, I think, will always be the DNA of this company.

Tim Cook

We try to continually push ourselves to do more and more, not just on the hardware side but also in terms of developers’ tools so they can take advantage of the hardware that’s there, in the best way.

Tim Cook

We have to make sure, at Apple, that we stay true to focus, laser focus – we know we can only do great things a few times, only on a few products.

Tim Cook

People like things they can do now, not just think about.

Tim Cook

For us, the most important thing we can do is raise people up – that is, either by giving the ability to do things they could not otherwise do, allow them to create things they couldn’t otherwise create. It’s about giving them tools; it is about empowering people.

Tim Cook

Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.

Tim Cook

You have to find the intersection of doing something you’re passionate about and that, at the same time, is in the service of other people. I would argue if you don’t find that intersection, you’re not going to be very happy.

Tim Cook

We didn’t make the first mp3, smartphone, or tablet. But you can say we made the first modern mp3, smartphone, and tablet. And I think now we’re making the first modern smartwatch.

Tim Cook

The right focus for the U.S. is on advanced manufacturing – something that requires innovation.

Tim Cook

National security always matters, obviously. But the reality is that if you have an open door in your software for the good guys, the bad guys get in there, too.

Tim Cook

When technological advancement can go up so exponentially, I do think there’s a risk of losing sight of the fact that tech should serve humanity, not the other way around.

Tim Cook

If you look at the automobile in many countries, there is a certified pre-owned market for Lexus, BMW, and many other brands. When you buy a high-end smartphone, you can expect the same kind of a situation there.

Tim Cook

You don’t have to choose between doing good and doing well. It’s a false choice, today more than ever.

Tim Cook

The most important thing is, Do you have the courage to admit that you’re wrong? And do you change? The most important thing to me as a CEO is that we keep the courage.

Tim Cook

Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.

Tim Cook

Virtual reality sort of encloses and immerses the person into an experience that can be really cool but probably has a lower commercial interest over time. Less people will be interested in that, but there are some really cool areas there for education and gaming that we have a lot of interest in.

Tim Cook

I think the most diverse group will produce the best product; I firmly believe that.

Tim Cook

All of us technology companies need to create some tools that help diminish the volume of fake news. We must try to squeeze this without stepping on freedom of speech and of the press, but we must also help the reader.

Tim Cook

We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.

Tim Cook

That has always been the objective of Apple: to do things that really enrich people’s lives. That you look back on and you wonder, ‘How did I live without this?’

Tim Cook

If you believe, as we believe, that diversity leads to better products, and we’re all about making products that enrich people’s lives, then you obviously put a ton of energy behind diversity the same way you would put a ton of energy behind anything else that is truly important.

Tim Cook

If hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.

Tim Cook

The kind of investors we seek are long term because that’s how we make our decisions.

Tim Cook

The way we look at manufacturing is this: the U.S.’s strategy should be to skate where the puck is going, not where it is.

Tim Cook

I don’t view Apple or myself as an activist. What we do is for some things where we think we have deep knowledge, or think we do, or a strong point of view, we’re not shy. We’ll stand up, speak out – even when our voice shakes.

Tim Cook

When you care about people’s happiness and productivity, you give them what brings out the best in them and their creativity. And if you give them a choice, they’ll say, ‘I want an iPhone,’ or ‘I want a Mac.’ We think we can win a lot of corporate decisions at that level.

Tim Cook

Market in India is big enough for several brands. For us, it’s about innovation, making best product, and making the ecosystem better and better. If we do that well, then more people will switch from Android to iOS.

Tim Cook

Music’s always been at the heart of Apple. It’s deep in our DNA. We’ve sold Macs to musicians since the beginning of Macs.

Tim Cook

We could build just about anything that you could dream of. But that’s not the question. The thing that Beats provides us is a head start. They provide us with incredible people that don’t grow on trees.

Tim Cook

Our whole role in life is to give you something you didn’t know you wanted. And then once you get it, you can’t imagine your life without it. And you can count on Apple doing that.

Tim Cook

We generally acquire a company every three to four weeks on average. And so it’s a rare month that there’s not a company being bought. We typically buy for technology and really great people.

Tim Cook

Apple is the only company that can take hardware, software, and services and integrate those into an experience that’s an ‘aha’ for the customer. You can take that and apply to markets that we’re not in today.

Tim Cook

I’ve been thinking about ‘The Jetsons’ since I was a kid. But occasionally, you want ‘The Jetsons’ to come to reality. That’s what Apple is so great at: Productizing things and bringing them to you so you can be a part of it.

Tim Cook

I think of a traditional CEO as being divorced from customers. A lot of consumer company CEOs – they’re not really interacting with consumers.

Tim Cook