Facebook Marketing Training and Step by Step Guide
Facebook Marketing Training in Recorded Webinar [Watch Now]
All marketers and business owners are keen to building cyber assets such as websites, blogs, Facebook pages, LinkedIn profiles, YouTube brand channels and so on — only because competitors seems to be doing same. They are not into the strategy or the proper execution. The outcome such properties are diffuse and disorient their brand, and confuse customers.
Strategy is very important before you implement anything on the internet, integrates all offline and online brand assets. It should be accounted which medium are incrementing business.
This training will definitely help you achieve these outcomes. It will give you a clear understanding of the building strong Facebook marketing strategies step by step, and equip you with the tools, the important techniques and the knowledge to develop cohesive marketing strategies, and execute effective Facebook marketing campaigns.
What you will learn in this Free Facebook Marketing Training Webinar?
What is Facebook?
Facebook is a social media site that helps you to connect with colleagues, family members and friends online. Originally The Facebook developed for college students in 2004 by Mark Zuckerberg at Harvard University. From 2006, anyone with a valid email address and over the age of 13 could join this social giant. Today, Facebook.com is the largest social media network in the world, with more than2.5 billion active users .
What are the Uses of Facebook?
Facebook allows, its registered members to create profiles, upload photos and video in their timeline, send messages via messenger, discuss(comments) on friends timeline updates and keep in touch with their friends, family members and colleagues.
Can sell your products using Facebook Marketplace or Facebook Ads
Can earn money by using Facebook’s Creator Studio and Page by updating unique Videos.
What are the Features in Facebook?
Individual Account – Connect with Friends, colleagues and Family.
Messenger – allows members to chat with friends and unknown members
Marketplace – allows to sell, buy and enquire to classified ads.
Groups – Its an Social community for the people who are all having same thought process.
Events – allows members to list an event, invite guests and identify who plans to attend.
Pages – allows to create and promote a public page for a specific reasons.
Ads Manager or Facebook For Business
Individual Account in Facebook
In Facebook you can add Friends up to 5000 members, you can’t add more than 5000 members in your friend’s list. those who want to be your friend over 5000 people already you have connected, they can be your followers
Can share thoughts, feelings, photographs, videos, and more on your timeline. Also, you can set privacy like who can see your updates.
Can chat individually or as a group in messenger.
Can watch Video using Facebook Watch
Can create and participate in groups related to you.
Can follow and interact business pages using a timeline, messenger, and more.
What is Facebook Messenger? A step by step Guide
It is Chat Feature Where members can chat with their friends. In messnger you can see two options,
Recent inbox in Facebook Messenger
Where you can see all the messages you are involved and your friends sent. It’s like an Inbox in Email. If your friend’s messages, you will get notified instant.
Message Request in Facebook Messenger
Where you can see all the messages sent by anonymous persons to you. i.e, the person who is sending not contact with you at any way in Facebook. You will not get notified, if you receive messages from unknown persons to you. Its like a spam folder in email. Its your responsibility to check accordingly.
Conclusion: Do not send any marketing messages to unknown people. Its time waste and your profile may get blacklisted from using Facebook.
What is Facebook Events?
A Facebook event is a calendar-based feature which can be used to inform users of upcoming events to friends, fans or followers of a page. The Events at Facebook can be listed by anyone, and can set privacy to access information by anyone or private. The organizer can invite their friends, fans/followers of a page and members of a group.
How to list Event on Facebook?
How to promote Event on Facebook?
What is Facebook Watch?
You can find videos and original shows on Facebook Watch with any subjects like news, comedy, entertainment, sports, health, and more. Facebook Watch TV app is used to watch FB videos on TV. Just download it.
What is Marketplace on Facebook?
Facebook Marketplace is an open platform to buy and sell new and used physical products, sell, and rent any properties by many Facebook users. This feature is not open to all. But, more than 800 million users using it.
How to use Marketplace as buyer?
Anybody who has access to the marketplace can search the products they are looking for using search and category filters.
The Marketplace doesn’t have any payment option to buy using the online payment method, so you have to settle payments directly to the seller in person or any outside payment method. So, its the buyer’s responsibility to double-check the seller’s trust score.
The available ways to communicate sellers are Messenger and Whatsapp.
Marketplace product description Page where you can contact using messenger by clicking on the send button. If you want to ask any other question, you can change the message and send. Also, you are allowed to see some of the seller’s information.
How to list product in Facebook Marketplace?
1 ) Go to Marketplace on your Facebook
2) Click on + Sell Something
3) Choose Item for Sale or Properties for Sale or Rent.
4) Update product information and Click Next. (Make sure that your image does not have text more than 20%.)
5) Select where this product has to be shared instead of Marketplace alone and Publish.
Choose the groups to publish this product to get more faster and higher reach and click on Publish button
How to promote on Marketplace?
Step 1: Click on selling to view all the products you have listed.
Step 2: Click on Boost Listing at the right side of the listing you keen to promote using paid ads.
Step 3: Select End Date of your ad and Total Budget. At the right End Click on Save Changes or Boost Listing.
What is Facebook Group?
Its an Social community for the people who are all having same thought process.
Its not a place to post ads
It’s a place to have healthy discussion as per groups category.
But, members can market their products and services by updating success stories, participating others queries, testimonials and more indirect way.
Uses of Facebook Groups
It provides more personal engagement to other members of your community.
Groups can Receive immediate feedback from polls you are conducting.
You can able to Build trust by providing value.
How groups will be used for business?
How to create Facebook Group?
Step 1: Click on Create and Choose Group at the Top Menu of Your Facebook Account.
Step 2: Choose Group Name and Add anyone of Facebook member as Group Member.
Step 3: Select Privacy and Create It. (Public Groups Posts can be seen by anyone. Private Groups Posts cannot be seen by anyone out of the group numbers.)
How to Increase more members into Facebook Groups?
Step 1: Invite your friends to group to Join.
Step 2: Link your business page into group. And Invite page followers to the group.
Step 3: Email your customers and leads via email to join the group.
How to make more active users in the Facebook Group?
Welcome new users and let them introduce in comments. Which will tag new users automatically when you click on Write Post. So, they will be notified that their name was tagged. It will create more engagement.
Participate in others posts of the group.
Create more conversation about your niche everyday.
What is Facebook Pages?
A Facebook page is a public profile specially created for businesses, celebrities, brands, causes, and other organizations. Page is not like personal profiles, it does not have “friends,” but “fans and followers” – which are people who choose to “like or follow” a page. Pages can have an unlimited number of fans, but in personal profiles, only 5,000 friends can be added as maximum. Pages work similarly to profiles, updating users with things such as statuses, links, events, photos and videos. This information appears on the page itself, as well as in its fans’ personal news feeds.
Unlike a drop of water which loses its identity when it joins the ocean, man does not lose his being in the society in which he lives. Man’s life is independent. He is born not for the development of the society alone, but for the development of his self. B. R. Ambedkar The relationship between husband and wife should be one of closest friends. B. R. Ambedkar History shows
As a team, we have a lot of work ahead of us in FY16 and beyond, but I am confident that, working together, we will make Microsoft a leader in the mobile-first, cloud-first world. B. Kevin Turner I’m a competitive person by nature, and I have been in competitive companies, and I love to compete – joining a company where, certainly, there is a real fire in the belly
I wanted to be a writer first, and I struck out in the world to be a writer first, and then found stand-up as a more creative outlet, as a 3D way to be creative. B. J. Novak I remember my mum coming into my bedroom when I was lying awake one night, and she asked what I was thinking of… And I was telling her about the inventions
During my draft process, I had Seattle come and work me out. This is one of the places where I thought I might be drafted. I’m glad it worked out I’m here. B. J. Daniels That whole rivalry with the fans is not something that I can pay attention to right now. This is my new home, and whatever I can do to help out Seattle is what I
Helplessness induces hopelessness, and history attests that loss of hope and not loss of lives is what decides the issue of war. B. H. Liddell Hart Loss of hope rather than loss of life is what decides the issues of war. But helplessness induces hopelessness. B. H. Liddell Hart Guerrilla war is a kind of war waged by the few but dependent on the support of many. B. H.
A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying. B. F. Skinner The real problem is not whether machines think but whether men do. B. F. Skinner The environment will continue to deteriorate until pollution practices are abandoned. B. F. Skinner The ideal of behaviorism is to eliminate coercion: to apply controls
I have a fear of labels. If someone labels me, I have to respond – do I acknowledge it, reject it, deny it, live up to it, and defy it? Labels can affect your ability to be yourself. If you’re not careful, like I wasn’t when I was young, that can take a toll on you. You find yourself conforming to everyone else’s ideas of who you are. B.
One who works for his own profit is likely to work hard. One who works for the use of others, without profit to himself, is likely not to work any harder than he must. B. Carroll Reece Instead of being taught independence, energy, and enterprise, our youth today is taught to look for security. B. Carroll Reece As the egalitarianism of Marxism is attractive to many, socialism could have
Jealousy… is a mental cancer. B. C. Forbes It is only the farmer who faithfully plants seeds in the Spring, who reaps a harvest in the Autumn. B. C. Forbes Work is the meat of life, pleasure the dessert. B. C. Forbes History has demonstrated that the most notable winners usually encountered heartbreaking obstacles before they triumphed. They won because they refused to become discouraged by their defeats. B.
The beautiful thing about learning is nobody can take it away from you. B. B. King Blues is a tonic for whatever ails you. I could play the blues and then not be blue anymore. B. B. King I’m trying to get people to see that we are our brother’s keeper. Red, white, black, brown or yellow, rich or poor, we all have the blues. B. B. King I
My father could be very strict, but very fair. His father was the same. We all respected my grandfather; he was the head of the clan. Every morning, we all had to say good morning and kiss his hand. But not me. I jumped on his lap and bit him. Azzedine Alaia There was a woman in Tunisia called Madame Pinot. She was a midwife and had helped in
Every single person, pretty much, is taught what they’re supposed to do: go to school, get a job, find someone to love, get married, have kids, raise the kids, and then die. Nobody questions that. What if you want to do something different? Aziz Ansari One of the big things I miss about New York is not my friends so much; it’s Shake Shack, the burger place. I miss
My dad was in a Beatles cover band. My mom wore Candies and belly buttons. The people in our family were very glamorous. They wore pearls like Jackie O. Azita Ghanizada TV and film has defined my entire life. Azita Ghanizada I learned how to speak English watching television. Azita Ghanizada I just always knew I wanted to be an actor. I gave my Emmy acceptance speech when I
The three ordinary things that we often don’t pay enough attention to, but which I believe are the drivers of all success, are hard work, perseverance, and basic honesty. Azim Premji Excellence endures and sustains. It goes beyond motivation into the realms of inspiration. Azim Premji You need a commitment which is long term and a commitment to leadership, because that’s the only way you build excellence. Azim Premji
The beats are like scripts, and the raps are my monologue. Azealia Banks When I rap, it’s just an extension of how I speak, and that’s how I talk. If you don’t like it, don’t listen. Azealia Banks Nowadays when I walk around, I get noticed, which is kind of weird. Azealia Banks Life is the same. It would be the same thing if I were still working at
The negative side of the American Dream comes when people pursue success at any cost, which in turn destroys the vision and the dream. Azar Nafisi Look at Ayatollah Khomeini’s revolution and the slogans that they used: anti-imperialism; anti-colonialism; the struggle of the have-nots against the haves; the state monopoly over economy, which was very much patterned after the Soviet Union. All of these things did not come out
I don’t set goals. Like, that’s what I want to be doing however many years from now. I do what I love to do at the moment. If I wake up tomorrow and decide I want to dance, that’s what I’d do. Or design clothes. Ayumi Hamasaki Of course, my motto is still, ‘Work is work, private is private.’ Ayumi Hamasaki If I write when I’m low, it will
I have no idols. I admire work, dedication and competence. Ayrton Senna You will never know the feeling of a driver when winning a race. The helmet hides feelings that cannot be understood. Ayrton Senna And so you touch this limit, something happens and you suddenly can go a little bit further. With your mind power, your determination, your instinct, and the experience as well, you can fly very
We have an active program. We have nuclear weapons, we are a nuclear power. We have an advanced missiles program. Ayub Khan Pakistan has made no mention of ending our tests. We have a missile program, and it is in the national interest whatever we want to do. Ayub Khan
My mother has a lot of sisters. They had very, very interesting conversations. Because I was a quiet child, I would sit in the room and listen to these stories. I think I developed a curiosity about the life of other people from that, and an interest in looking at what was lying beneath the layer of what people present in public. Ayobami Adebayo I am interested in the
Nowadays I get complaints about long drum solos, but in those days they wanted me to keep on going so they could go over to the bar and have a drink. Aynsley Dunbar I also played with Jimi Hendrix. Jimi would come down and sit in with Retaliation and we would have a ball. He offered me the gig with him at 20 pounds a week, which at that
A creative man is motivated by the desire to achieve, not by the desire to beat others. Ayn Rand Achievement of your happiness is the only moral purpose of your life, and that happiness, not pain or mindless self-indulgence, is the proof of your moral integrity, since it is the proof and the result of your loyalty to the achievement of your values. Ayn Rand The truth is not
I am very wanted in my homeland. I am part of the scenery, part of the region. I resemble it. Ayman Odeh Attacking innocent people is always obscene. Ayman Odeh If America would really stand behind the two-state solution, they could make real pressure on Israel. Ayman Odeh I am not some intellectual hoping to be understood a century from now. I’m a political leader. I have to stand
From a very young age, I would fall off the bed and wake up on the floor because of dreams. I have a memory from the age of four in which I felt God. Ayelet Zurer Even in the big movies, if the scenes are very big, I’m not fond of them as much as I’m fond of small actor scenes. Ayelet Zurer You really want to make sure
I think it’s important to be that strong woman and to follow your passions regardless of what your situation is. Ayesha Curry When you can’t do what you love all of a sudden because of an uncontrollable situation, it sucks. Ayesha Curry My happy place is my bedroom. I love it. Ayesha Curry There’s going to be a million people that tell you ‘No’ when you’re starting out to
There are times as a parent when you realize that your job is not to be the parent you always imagined you’d be, the parent you always wished you had. Your job is to be the parent your child needs, given the particulars of his or her own life and nature. Ayelet Waldman I did not want to raise a genetically compromised child. I did not want my children
Religion has been an important part of my understanding, my inquiry into what it means to be human. Ayad Akhtar I feel like that religions generally ask the biggest questions. They may not always have the best answers, but they’re the zone of human activity that regularly asks the biggest questions. Ayad Akhtar I consider myself to have been formed by a lot of the locutions and aesthetics and
I am not against migration. It is simply pragmatic to restrict migration, while at the same time encouraging integration and fighting discrimination. I support the idea of the free movement of goods, people, money and jobs in Europe. Ayaan Hirsi Ali I don’t have much in me left for Somalia, because the country is so broken, it’s not realistic to daydream about it. Ayaan Hirsi Ali Every time you
What you learn in any acting class is how to make a fool of yourself and enjoy things and get out of your head. Aya Cash In school I really loved Shakespeare, and I participated in a country-wide Shakespeare competition. Aya Cash I didn’t have that typical high school experience of feeling ashamed of who I was. I once wore a superman cape and pajamas, and I thought that
What I’d tell any kid in high school is, ‘Take business classes.’ I don’t care what else you’re gonna do; if you’re gonna do art or anything, take business classes. You can say, ‘Well, I don’t want to get commercial,’ but if you do anything to make any money, you’re doing something commercial. Axl Rose I go to movies, go out with friends, go to car shows. I have
The wild, cruel beast is not behind the bars of the cage. He is in front of it. Axel Munthe A man can stand a lot as long as he can stand himself. He can live without hope, without friends, without books, even without music, as long as he can listen to his own thoughts. Axel Munthe
It’s definitely a privilege to be able to do what you love to do; it’s not something that everyone gets to do, so I feel really good about that. Awkwafina I remember watching Margaret Cho with my grandmother on TV. She was my hero, not only because she was funny, but because she showed me that it’s okay to be yourself, that it’s okay to be a brash yellow
Life is like a roller coaster, live it, be happy, enjoy life. Avril Lavigne To understand me, you have to meet me and be around me. And then only if I’m in a good mood – don’t meet me in a bad mood. Avril Lavigne Well, a lot of people don’t know this about me, but I’m actually shy around people I don’t know. I would just say with
I feel like if you’ve done something wrong, then you should keep on apologizing to that person. Aviva I love being married: you don’t have to go out, you don’t have to be on the prowl, and you don’t have to be on the matchmaking sites. Aviva I’m really only responsible for my own actions. Aviva I typically take life one day at a time. Aviva
I have everything and I have nothing. Sometimes I feel like the loneliest man on the planet. All this ‘stuff’ and no one to share it with. And then when women come along, I wonder if they like the stuff more than me. Aviv Nevo All I want is good, honest, loyal friends. Aviv Nevo I would like to get married, actually. I’ve done everything else in my life
Those who want peace should prepare for war and be strong. Avigdor Lieberman People can choose between the sweet lie or the bitter truth. I say the bitter truth, but many people don’t want to hear it. Avigdor Lieberman Even between the best of friends, mistakes and misunderstandings can happen. Avigdor Lieberman Every place in the world where there are two peoples – two religions, two languages – there
A lot of work and thinking goes into my DJing. I want the entire night to progress seamlessly and when I have to adapt the energy on the fly for the crowd on any given night, I can do so with harmonic mixes that I’ve practiced over and over again. I am far from the only DJ that does this and it’s something I take pride in being able
The world is divided into men who have wit and no religion and men who have religion and no wit. Avicenna That whose existence is necessary must necessarily be one essence. Avicenna The knowledge of anything, since all things have causes, is not acquired or complete unless it is known by its causes. Avicenna Therefore in medicine we ought to know the causes of sickness and health. Avicenna Now
People’s computers are not getting more secure. They’re getting more infected with viruses. They’re getting more under the control of malware. Avi Rubin If our financial industry regarded security the way the health-care sector does, I would stuff my cash in a mattress under my bed. Avi Rubin It’s the concept of having a computer voting machine that bothers me, more so than the specific poor implementation that we
At the same time, as you know, unless you are a comic book reader, Daredevil is not a known thing. Avi Arad I think well-read people – the world is open to them. Avi Arad On the first movie we got good reviews, but we were still dealing with genre stuff. It’s going away. Judge the movie – is it a good one or a bad one? We know
The Olympic Games must not be an end in itself, they must be a means of creating a vast programme of physical education and sports competitions for all young people. Avery Brundage Sport must be amateur or it is not sport. Sports played professionally are entertainment. Avery Brundage For too long the world has failed to recognise that the Olympic Games and the Olympic Movement are about fine athletics
If I were a carpenter, I’d find a way to empower using that skill. I’m using as much as God has given – my mind, my voice, my heart, my art forms. This is the highest form of expression on the planet from God, to me, to you. Avery Brooks Hold on to your dream. Don’t let the people shake you from your dream. Avery Brooks Knowledge is going
I have a lot of disrespect for people who cheat. I feel like if you’re in a position in a relationship where you want to see other people, and the opportunity to cheat comes up, don’t. Avan Jogia Apathy in general; people who are not standing up for what they believe in because somebody’s got a louder mouth than them; it doesn’t make any sense. Avan Jogia You get
What’s the point? My face, shall we say, looks lived in. Ava Gardner Deep down, I’m pretty superficial. Ava Gardner I think the main reason my marriages failed is that I always loved too well but never wisely. Ava Gardner I have only one rule in acting – trust the director and give him heart and soul. Ava Gardner I suffered, I really suffered, with all three of my
Creativity is an energy. It’s a precious energy, and it’s something to be protected. A lot of people take for granted that they’re a creative person, but I know from experience, feeling it in myself, it is a magic; it is an energy. And it can’t be taken for granted. Ava DuVernay When we’re talking about diversity, it’s not a box to check. It is a reality that should
I love to simplify and edit the contents of just about anything, but women’s closets hold particular appeal to me. I edit mine about four times a year and hold a yearly ‘clothing swap’ to encourage my girlfriends to do the same. Autumn Reeser I love to act because I love trying on other people’s skin. Autumn Reeser When I was little, I was a voracious reader, and that
There’s a constant anxiety that comes from having an innate sense of self, yet existing within a homogenised, aspirational culture. Autre Ne Veut I like Cronenberg’s early work; his ’80s films had all these weird, amorphous flesh objects in them. Autre Ne Veut I’ve never written lyrics. I get up in front of a microphone, and I just sing what comes to the top of my head. Autre Ne
I would say I don’t like people who are really into themselves or are very materialistic. Just always talking themselves up. Not being real is the pet peeve. Be true to yourself. Austin Stowell I was the guy who was friends with everybody. Yes, I had my core group of friends, but I wasn’t part of a clique that excluded people. I hope they thought I was a nice
You have setbacks in your life, and adversity. You can be discouraged about it or have courage to get through it and be better. Austin Seferian-Jenkins I’m a villain. But hey, villains have fans, too. They might have more fans than the heroes, and I’m OK with that. Austin Seferian-Jenkins If you don’t do it the way coaches ask you to do something, and someone else does it the
I’m a conservative Republican, and I’m not a member of the Tea Party Caucus, but I have very good friends that are. Austin Scott If you go through the regular process of the House and Senate passing companion bills and then try and work out differences in the conference, maybe we can get something done. Austin Scott The time away from the family is the hardest part of the